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Uniblow Outfits

Year
2001
Location
SAT (Société des arts technologiques), Montréal, QC

The Uniblow Outfits consisted of two inflatable outfits made from double layer of rubber latex and shoe-pumps (adaptation of foot pumps used for mattresses), which people were invited to try on and walk around in order to inflate themselves. Displayed in a set-up resembling a fashion boutique, this work investigated strategies used in fashion and advertisement, namely desire and fantasy projections to see how they influence our understanding of the body, comfort and discomfort.

Uniblow Outfits, image 1 of 4
Uniblow Outfits, image 2 of 4
Uniblow Outfits, image 3 of 4
Uniblow Outfits, image 4 of 4